Enhanced website design, elevated performance
RPC Land Surveyors – Website Refresh
RPC Land Surveyors has been defining boundaries for over 50 years across Auckland and the Bay of Plenty. They approached us to overhaul their website, as their previous site no longer reflected who they were or the full scope of their services.
To bring their vision to life, we conducted an in-depth analysis of their requirements and content to inform the redesign. The result is a future-focused website that aligns with their market position. Engaging visuals and animations enhance the user experience, while streamlined navigation ensures an intuitive journey for both B2B and B2C audiences. Clear calls to action and strategically placed contact forms now guide users towards key interactions, while improved SEO increases visibility. The site is fully responsive, loads faster, and offers a seamless experience across all devices.
Bringing the Redesign to Life
A strong visual identity was central to the website refresh. The colour palette was refined to better align with RPC’s brand, incorporating highlight colours to subtly guide users through their journey.
High-quality imagery that reflects RPC’s values and expertise reinforces their credibility and services. Custom icons break up text, improving readability and adding visual appeal, creating a consistent and engaging user experience.
Capturing Leads
The refreshed website was designed with a strong focus on lead generation and engagement. Calls to action and well-positioned contact forms encourage visitors to interact with RPC, whether for general enquiries, career applications, or resource downloads.
Every page was meticulously optimised for SEO, ensuring RPC ranks competitively in search results and attracts the right audience. Additionally, the site was built with a powerful yet easy-to-use content management system (CMS), enabling RPC’s internal team to make updates effortlessly.
Overall, the RPC website refresh has successfully transformed their online presence, creating a digital platform that not only aligns with their brand identity but also effectively engages both clients and prospective employees. The new site serves as a powerful tool for business growth and recruitment, positioning RPC for continued success.
Check out the new site > www.rpc.co.nz
