Empowering Beekeepers with Knowledge
Reimagined Elanco’s Varroa Mite Brochure for Maximum Impact
Elanco New Zealand asked us to reimagine a highly technical brochure on Varroa destructor – the parasitic mite threatening our honeybee populations. The challenge? To transform dense scientific content into something accessible, practical, and relatable for Kiwi beekeepers.
From technical to trusted
The brochure design needed to do more than just inform. It had to build understanding of the threat Varroa mites pose, the role of diagnostics and treatment options, and position Bayvarol™ within a broader integrated pest management approach – all while reinforcing Elanco’s credibility as a trusted global leader in animal health.
We approached the project with a complete editorial and design rethink – making the science approachable, the layout intuitive, and the overall tone both professional and engaging.
Editorial refinement
We rewrote and reorganised the content into clear, digestible sections, using plain English without compromising scientific integrity. Helpful subheadings and callouts support fast scanning, while infographics, diagrams, and concise captions help complex concepts land more intuitively.
Design that informs
Our system for the brochure design combines clarity with credibility, drawing a strong visual connection to bees through honeycomb-inspired hexagon shapes and a warm, natural colour palette. Clean layouts and clear visual cues guide readers through the content hierarchy, making it easy to navigate. Engaging photography of bees and beekeepers adds both texture and context – grounding the content in the real world they’re part of every day. Custom illustrations and icons bring complex concepts to life, making everything from Varroa mite biology to infestation spread easier to understand.
Designed for the field, built to last
Whether opened on a mobile amongst the hives, kept in a ute, or used in the shed, the brochure is created to work wherever beekeepers do. Its clean, flexible layout and formatting are optimised for both print and digital use – making it easy to reference on the go.
Since launch, the brochure has been shared with industry stakeholders across New Zealand, including commercial beekeepers and retailers. Recognised as a trusted, go-to guide – helping drive informed, responsible product use and reinforcing Elanco’s reputation as a leading authority in bee health.
The final piece delivers on Elanco’s goals for clarity, trust, and real-world usability – turning complex science into a practical, go-to resource for the people who need it most.
